Last Updated: March 18, 2026
SHOWS.dog Team (“we,” “our,” or “us”) operates the SHOWS.dog platform (including judges.dog and related subdomains). This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our Platform.
We are committed to protecting your privacy in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable EU data protection laws.
For data we collect directly from you as a Platform user:
For data processed on behalf of Event Organizers (e.g., Exhibitor registration data), the Organizer is the Data Controller and we are the Data Processor. See Section 9 for details.
| Data Category | Examples | Purpose |
|---|---|---|
| Account data | Name, email, password (hashed), country, city, address, phone | Account creation and management |
| Profile data | Handler status, judge credentials, kennel club affiliations | Platform features and matching |
| Dog data | Dog name, breed, pedigree number, date of birth, ownership records | Show registration and catalog generation |
| Registration data | Show entries, class selections, handler assignments | Event participation management |
| Organization data | Club name, address, VAT number, company code | Organizer account and invoicing |
| Communication data | Support requests, feedback messages | Customer support |
| Data Category | Examples | Purpose |
|---|---|---|
| Usage data | Pages visited, features used, timestamps | Platform improvement and analytics |
| Technical data | IP address, browser type, device type, operating system | Security, debugging, and performance |
| Authentication data | Login timestamps, session tokens (in cookies) | Account security |
We process your personal data based on the following legal grounds under GDPR Article 6:
| Legal Basis | Applies To |
|---|---|
| Contract performance (Art. 6(1)(b)) | Account creation, providing Platform features, managing registrations |
| Legitimate interest (Art. 6(1)(f)) | Platform security, fraud prevention, service improvement, analytics |
| Legal obligation (Art. 6(1)(c)) | Tax records, regulatory compliance, responding to legal requests |
| Consent (Art. 6(1)(a)) | Marketing emails (opt-in only), non-essential cookies, Auto-Fill data sharing |
You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
We use your personal data to:
We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling that produces legal effects.
We share your personal data only in the following circumstances:
| Recipient | Data Shared | Purpose |
|---|---|---|
| Event Organizers | Exhibitor name, dog details, registration data | Event management, catalog generation |
| Judges (via judges.dog) | Judge profile data (name, credentials, availability) | Judge assignment and booking |
| Payment processors | Transaction data (not card details) | Payment processing on behalf of Organizers |
| Infrastructure providers | Encrypted data in transit/at rest | Cloud hosting (Hetzner, Germany), email delivery |
| Legal authorities | As required by law | Compliance with legal obligations or court orders |
We require all third-party processors to maintain appropriate security measures and process data only according to our instructions.
The Platform offers an optional Auto-Fill feature that allows Organizers to look up Exhibitor and dog data by microchip number during manual registration. This feature:
When Auto-Fill is enabled, the following data may be retrieved by Organizers:
| Data | Shared Via Auto-Fill |
|---|---|
| Exhibitor name, contact details | Yes (if opt-in enabled) |
| Dog name, breed, pedigree number, microchip, sire, dam | Yes (if opt-in enabled) |
| Account credentials, password | Never |
| Financial data | Never |
SHOWS.dog acts solely as a technical intermediary for Auto-Fill data sharing. The decision to share data rests entirely with the Exhibitor. Once data is retrieved by an Organizer, the Organizer is responsible for its use and compliance with data protection laws. SHOWS.dog bears no responsibility for the subsequent use of data obtained through this feature.
Your data is stored and processed within the European Economic Area (EEA). Our servers are located in Germany (Hetzner). We do not routinely transfer data outside the EEA.
If data transfer outside the EEA becomes necessary (e.g., for specific third-party services), we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.
We distinguish between different categories of data with different retention rules:
Your personal profile data (name, address, phone, email) is stored for as long as you maintain your account. You may update or delete your profile data at any time through your account settings. Upon account deletion, profile data is soft-deleted and permanently purged within 90 days.
When you register for a dog show, a snapshot of your registration data (name, dog details, class selection, and any submitted documents) is created and frozen at the moment of registration. This frozen data:
After the event concludes:
This means that SHOWS.dog does not retain copies of your frozen registration documents beyond the 14-day Organizer download period. The Organizer is the Data Controller for any documents they download and is responsible for their subsequent storage and handling.
Information about dogs — including pedigree numbers, microchip numbers, breed, color, sire, dam, date of birth, and show results — constitutes publicly available canine registry information. This data:
By entering dog information on the Platform, you acknowledge that this canine data is inherently public in the dog show industry and will be retained and shared across our ecosystem projects.
| Data Type | Retention Period |
|---|---|
| Invoicing and financial data | 7 years (applicable tax law requirement) |
| Server logs (IP, access) | 90 days |
| Email verification tokens | 24 hours (auto-deleted) |
| Deleted account data | Soft-deleted, permanently purged within 90 days |
After the applicable retention period, data is permanently and irreversibly deleted.
Under GDPR, you have the following rights:
| Right | Description |
|---|---|
| Access (Art. 15) | Request a copy of your personal data |
| Rectification (Art. 16) | Request correction of inaccurate data |
| Erasure (Art. 17) | Request deletion of your data (“right to be forgotten”) |
| Restriction (Art. 18) | Request limitation of processing |
| Portability (Art. 20) | Receive your data in a structured, machine-readable format |
| Objection (Art. 21) | Object to processing based on legitimate interest |
| Withdraw consent (Art. 7(3)) | Withdraw previously given consent at any time |
To exercise any of these rights, contact us at privacy@shows.dog. We will respond within 30 days.
Note: These rights apply to your personal data. De-identified canine data (pedigree numbers, breed, sire/dam, show results) as described in Section 7.3 is not personal data and is not subject to erasure or portability requests. If you delete your account, your personal profile is removed, but canine records remain in de-identified form.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with:
When an Event Organizer uses the Platform to manage registrations, the Organizer is the Data Controller and SHOWS.dog is the Data Processor for Exhibitor data submitted during registration.
In this role, we:
The terms of this processing relationship are set out in our Data Processing Agreement.
We implement industry-standard security measures to protect your data:
The Platform is not intended for use by children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe a child under 16 has provided us with personal data, please contact us at privacy@shows.dog and we will promptly delete it.
Event Organizers are responsible for ensuring that participants in their events meet the age requirements of their jurisdiction and event rules.
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on the Platform at least 14 days before the changes take effect.
For any questions or requests related to this Privacy Policy or your personal data:
© 2026 SHOWS.dog. All rights reserved.
Database rights protected under EU Directive 96/9/EC.